Make more money. Have a thriving career. Enjoy a richer, better life. After all, isn't that why you took the job?

Instead, most sales pro's are learning as they go, students of trial and error. Barely making quota, if at all. Frustrated that what used to work isn't anymore, desperately trying the latest fad, wasting time in ineffective training, devouring some book or podcast that promises the moon and inevitably under-delivers.

Can you relate? I hear you. And I can help.

Breakaway Sales School is an immersive online training program that teaches you step by step how to master sales skills and personal productivity habits to crush quota.

A collection of 50 videos and over 40 worksheets, templates and guides make it easy for you to finally take control of your career. Any industry, any vertical, any sales profession. Seriously.


Go From Average to All-Star.

I'm Mike Kerrison, and I’ve turned thousands of people just like you into sales professionals with purpose, pride, and career-changing performance. We lock ourselves in a room for a few days and I teach them step-by-step how to double their quota with my Breakaway Sales methods.

With Breakaway Sales School I’ve taken everything I do in the classroom and put it at your fingertips for on-demand, anytime, anyplace access. How could your career and life change with no-stone-unturned expert coaching, fool-proof processes, and next-level sales skills? You’re about to find out.

6 POWER-PACKED MODULES ARE WAITING FOR YOU INSIDE

Orientation & Personal Assessment

will guide you through assessing your current situation and create your own Diagnostic Report. Figure out where you are so you can chart a path to where you want to go. 

The Structured Sales Cycle

gives you an essential process to follow to manage a sales, from start to finish. You’ll learn exactly what to do, when, why, and what’s next, eliminating mistakes and guesswork.

Mastering Buying Behaviors

will teach you how to understand your prospect, what motivates them, and how to craft your approach to suit their style and preferences so you can close the deal.

Mastering Effective Personal Management

empowers you how to take control of your year, your week, your day, your moment. Learn to own your territory and control your time so you can plan for 200% of quota.

Mastering Mental Toughness

help you to own your choices, your impact, and even your fears. Go way beyond sales scripts and role plays and become a person and professional who can rise to any challenge.

Advanced Training

takes you ever further beyond Breakaway, with special resources for Sales Managers, meeting planning, company leadership, and even modern marketing. Master the small things that create big things.
In my thirty five years of selling I have never encountered a program that was more professional, more comprehensive, and more applicable to today’s challenges than what Breakaway Sales School has delivered..

Bryan, CEO

The Breakaway Sales platform is far and away the best and most productive training program I’ve been through in my fifteen years in selling. This program keeps on giving.

Dawn, Sales Consultant

I have used all of Mike's Breakaway Sales tools and have become the top sales rep for my company. I could not have done it without him.

Eric, Regional Sales Director

I have learned more from Kerrison's Breakaway Sales than I have learned in ten years of selling. The Effective Personal Management System alone has been completely freeing. Kerrison and the way he delivers cannot be matched.

Jeff, Sales Director

  • 50 videos
  • 43 Guides, Templates & Worksheets to download
  • All-access, on-demand, at your own pace
  • Audio files for in the car, on your run, through the airport, wherever
  • Jump ahead, skip back. You're in control.
  • One-on-one style coaching from sales expert Mike Kerrison
  • Plus from-the-classroom workshops and role-plays

Contents

Sneak Peak Previews

Brief segments of the some of the transformational teaching waiting inside Breakaway Sales School
Competence Equals Power (Module 1: Orientation & Assessment)
Preview
Opening and Impact (Module 2: Structured Sales Cycle)
Preview
Developing Empathy Skills for Handling Objections (Module 2: Structured Sales Cycle)
Preview
Listening to Understand (Module 3: Mastering Buying Behaviors)
Preview
Mastering Selling to Personality Profiles (Module 3: Mastering Buying Behaviors)
Preview
200% Plan (Module 4: Effective Personal Management)
Preview

Orientation & Personal Assessment

Set a solid foundation for long-term success.

  • You will learn the steps taken to acquire conscious competence, the support of the bicycle metaphor which crystalizes your understanding of Breakaway Sales, and we will get you comfortable with being uncomfortable.  
  • That is followed by a fantastic self-assessment tool, diagnostic report, and a complete course orientation to maximize your productivity.
Watch Me First: Welcome to Breakaway Sales School
Course Orientation and Detail of Course 📥
Orientation: Competence Equals Power
Assessment
Online Self Assessment 📥
Diagnostic Report
Diagnostic Report 📥
Classroom Resource: Comfort Zone
Classroom Resource: The Gap
Classroom Resource: High Performance=Potential-Interference
Classroom Resource: The Competence Loop
Unconscious Incompetence to Conscious Competence 📥
Classroom Resource: Overcoming Fear
Classroom Resource: Bicycle Metaphor
The Bicycle Metaphor 📥

Mastering the Structured Sales Cycle – The First Secret

You will learn the logical, repeatable, and dependable steps required for every sales call. The Structured Sales Cycle will become the foundation for your sales career. The structure supports every call situation - prospecting, first appointment, discovery calls, demos, presentations, closing calls...everything! Master this skill and you are on your way to a phenomenal sales career!
The Structured Sales Cycle Model 📥
Open and Impact
Questioning & Listening
Question Formation Process 📥
Mastering the Summary
Developing Empathy Skills For Handling Objections
Objection Handling 📥
Creating A Great Sales Presentation
Presentation and Speaker Checklist 📥
Mastering the Impact Statement (The "Why Change")
Sample Impact Statements 📥
Impact Statement Practice 📥
Better Telephone Prospecting By Segmenting
Sales Call Preparation Worksheet 📥
Perfect Role Play Calls 📥
Voicemail Best Practices 📥
Structured Sales Cycle Live: Real Life Example
Prospecting With A Purpose 📥
Classroom Resource: The Anatomy of a Breakaway
Classroom Resource: Structured Sales Cycle
Classroom Resource: The Gauntlet

Mastering Buying Behaviors - The Second Secret

In this module you will learn to adjust your style and influence others. Understanding buying behaviors and interpersonal styles and how these styles impact your sales call is enormously important if you want to be a breakaway performer. Your ability to influence people and speed the sales process is tied directly to these skills. You will discover your natural interpersonal style using a scientifically researched testing model. You’ll develop a unique understanding of the style of the buyer and how to recognize them. Now you can become highly versatile and adapt your style to fit the way people want to buy. You are now in control and enjoy a tremendous competitive advantage.
The Psychology of Buying: Understanding Buying Behaviors
Handling Objections With Each Buying Behavior
Mastering Selling To Personality Profiles
Buying Behaviors: The Psychology of Selling 📥
Buying BehaviorsSummary 📥
Interpersonal Styles Test 📥
Classroom Resource: Listening to Understand
Classroom Resource: Understanding Buying Behaviors

Mastering Effective Personal Management – The Third Secret

You will learn to master the “nuts and bolts” of running a territory while maximizing your personal productivity. Research has proven that most sales people spend less than 15% of their time in front of customers. This is due to weak practices, inability to leverage technology, poor planning, and inadequate sales processes. Time is the sales reps number one natural resource, and the only resource that is not renewable. This module focuses on today’s best time management practices which are the prerequisite for reengineered sales processes. You will learn how to gather, process, organize, deploy, and measure work flow. You will also learn how to build an opportunity map and how to create a 200% plan – a focused strategy designed to double your sales performance. These skills are mandatory for the breakaway performer.
How Effective Personal Management Creates Success
My Opportunity Mapping Tool 📥
Managing Your Time To Achieve Your Goals
Dream List 📥
Goal Planning Sheet 📥
Breakaway Sales Goals Performance Tracker 📥
Time Management Skills Development: Know Your Challenges
Tyranny Of The Urgent 📥
Where You Make Your Living: Managing Your Territory
Territory Planning Kit 📥
CRM Best Practices 📥
The Plan for 200% Of Quota
200% Planning Guide Sample 📥
200% Planning Guide 📥
Be More Productive: Skills Development for Goals Achievement
Breakaway Sales Productivity Workflow 📥
Summarizing Effective Personal Management
Classroom Resource: Tyranny of the Urgent
Classroom Resource: Build Your Productivity Workflow

Mastering Mental Toughness - The Fourth Secret

In this module you will learn the secrets of the world’s greatest sales performers. This session introduces my thirty-year collection of performance profiles. The training compares the average person’s thought processes to the behaviors and attitudes of the Breakaway Sales Performer. From there we can teach the disciplines required to build sustainable mental toughness which leads to sustainable success.
The Importance of Developing Mental Toughness
Making Better Choices: Removing Interference to Build Potential
The ABC Model: The Formula For Mental Toughness
The ABC Model: Stop, Challenge, Choose, Listening 📥
Vision, Values & Purpose for Driving Goals
The Vision Triangle 📥
The Change Process for Healthy, Sustainable Growth
The Personal Change Toolset 📥
Rational Thinking Criteria
Breakaway Sales Performance Summary

Bonus Materials: Audio

Download audio files of all Breakaway Sales School Lessons.
Orientation 📥
Mastering The Structured Sales Cycle 📥
Mastering Buying Behaviors 📥
Effective Personal Management
Mastering Mental Toughness 📥
Bonus-Advanced Training.zip

Bonus Materials: Advanced Training

In this training I focus on a broad spectrum of critical core life competencies that are needed to get to the next level for any company … Digital Marketing, Great Sales Meetings, tips for Sales Managers and some darn good advice for the CEO. This section is the icing on the cake. Now go out there and make it happen!
Life After Breakaway Sales School
Advanced Training for Sales Managers
Great Sales Meetings
Better Role Play For Better Results
Why Sales Objections are Your Best Friends
How to Overcome The Three Toughest Objections
How to Re-Invent Your Company
The Secret to Healthy Sustainable Growth
Annual Sales Planner 📥
Goal Completion Review 📥
Sales Managers Training 📥
Sales Manager Toolbox 📥
Digital Prospecting 📥
Social Selling With Great Copy 📥

Breakaway Sales School

On-demand video training to become a quota crushing sales pro.